Archive for the 'Email Marketing' Category

Don’t Make My Idiotic Mistake! Build Your List

Sunday, April 2nd, 2006

Don’t follow my idiotic mistake!

Yes it took me 2 yeas of trying to market online until I finally got this concept brutaly pounded into my head. BUILD YOUR DARN LIST! If you have heard of this and haven’t gotten around to doing it, your just spinning your wheels.

I worked my rear off marketing for 2 straight years nonstop and built sizeable downlines in multiple programs. Sure I made a few bucks here and there but what was digging myself a deep grave. Today, all these programs I built downlines are gone and had nothing to show for it. I was promoting somebody else and not myselft. I am not saying promoting affiliate links is a bad thing but just remember… would you rather promote affiliate links from you optin list or promote these same links with hard work?

So before you do anything else: build a website, create and newsletter, and start promoting your site and newsletter. This will save you tons of time and headaches in the long run. Build your list by giving away free software, ebooks, and offers. I would recommend giving away a viral e-book to new subscribers personally.

I don’t know about you but I don’t want to work nonstop all day long marketing. If I wanted to do that I would just go out and find a job right? You probably want to be lazy like me and wake up late and go to bed early knowing your gonna make money either way. So 25,000+ subscribers later I can feel comfortable doing that. I am not saying you can be lazy but you get the point :)

It is much easier to promote affiliate programs or your own programs for that matter when you can e-mail several thousand subscribers about it.

So heres some extra benefits of building a list will bring you….

1. offer paid ads in your newsletter
2. promoting affiliate links or your programs mentioned above
3. potential viral sales
4. days, weeks, months, and years of residual income potential
5. future Joint Ventures with your subscribers or other webmasters affiliated with your business

Those are just a few of the benefits of building a list offers, I am sure you can find other good reasons if you put your mind to work.

Be careful! Once you have a list its up to your to maintain it. Watch what you promote or recommend. For the most part stick to your “newsletters theme.” Its okay to go off topic every once in awhile but keep that to a minimum. Remember that you have a good reputation to keep and if you start angering your subscibers or flood their e-mail box with offers your business will start to sink.

Build your list right and build your list smart! If you don’t know how to build a list properly feel free to check out my signature for the “Optin Master Course.”

I hope that this sheds some light on the importance of building your list and stop you from following my idiotic mistake!

Author: Corey Morehouse
Optin Master Course
Freewebbizsolutions.com

Email Automatic Responder

Saturday, April 1st, 2006

What is a email automatic responder?

If you run an online business or send a large amount of e-mail periodically you may have found if being a very tedious task. Email automatic responders called “autoresponders” eliminate this task completely. Well almost :)

Email automatic responders allow you to followup automatically with any prospect or lead automatically. This is very important if you offer a free discount, information or gift as a subscriber bonus. From here you are able to capitalize on the potential of your email automatic responder or autoresponder in the form of followup automation.

You can write a pre written e-mail series that automatically mails each customer or lead capture on an automated basis. As you can see this saves tons of time in planning. And more importantly, giving you exta time to plan or research other important strategies for your business.

Another great feature most email automatic responders offer are broadcasts. This is very important for a business to utilize. Broadcasts e-mail your whole database of subscribers with one click. This is very helpful if you run a bi weekly or monthly newsletter so that you can keep all subscribers in one area as opposed to opening another e-mail account elsewhere.

Two key elements that you should be looking for in a email automatic responder are…

1. double optin capability
2. email deliverability

the email automatic responder is use is called “Emailaces” which can be found in my signature…

The great concept of using double optin lead caputer is simple. Won’t get in trouble or spamming! If people double optin to your autoresponder they have no right to complain about e-mail and they can quickly and easily unsubscribe anytime the like. Another good feature is that you don’t want people who are not excited about your offer. If they were excited when they signed up, they will be excited when wait for the double optin confirmation email. If they never double optin that means they didn’t care much for the offer and unlikely would never have purchased anything from you anyway. You want to deal with excited and enthusiastic prospects who are looking for the edge your product or service will give them.

E-mail deliverability! If your e-mails or more importantly your double optin confirmation e-mail is not getting through you have a serious problem. That is why you don’t join just any email automatic responder as they are not equally effective. Make sure that you have a guarantee that a certain percentage of your e-mails are being delivered. If your email automatic responder provider has no clue, its better to look elsewhere.

I hope this article helps you decide on a good email automatic responder to use with your personal or marketing efforts!

Author: Corey Morehouse
E-mail Aces
Freewebbizsolutions.com

List-Building

Monday, March 27th, 2006

How and where are you going to get subscribers to you list?

List building is a very tall order for a beginning marketer. Many new marketers don’t get to building their optin list until a year or two after they start dabbling online. How can something so simple and so important get forgotten and unused?

You are either 1 or 2 type of people…

1. you work hard promoting in traffic exchanges, forums, groups ect. and still are unable to make a significant dent in potential sales on the net.

2. you have worked hard for several months marketing your rear off and you have built 1,100 subscribers and have a followup series in place to generate sales.

It doesn’t take long to figure out that you want to be person #2. Bottom line is that you should be building your list before you start promoting anything online. How? I’ll keep it really simple! Give away free e-books, guides, software, advertising, information, and generally anything people could ever want. And before they can gain access your free gift they have to double optin to your list! Pretty easy huh? well actually it is if you think about it. Just think…. if you were able to capture 2,500 subscribers or more a year then have 2,500 or more people that will buy from you again and again and again!

Get the point? I thought so!

Did you know that there are some tricks to getting some additional subscribers? They are called ezine swaps or thank your pages. Quite simply, meaning that you receive additional ad exposures from other top Ezine lists. In return you also show these same top ezines when people subscribe to your list.

Heres how it works. You worked hard to signup a subscriber right? Well now they must double opt-in meaning that they must confirm their subscription to your newsletter or autoresponder. When you subscriber clicks the confirmation link they will be brought to a thank you page that will feature additional ezines that they can subscribe too. They can either subscribe to additional ezines or click out.
Each time someone confirms a subscription you will receive a credit at the “List Builder” program that you chose to use as your thank your page provider.
Your credits will be used the same way and shown as additional ezines on other top newsletter subscriptions.

Once you try these thank you page “List Builders” you will be amazed at how many extra subscribers you pull in each week. I can tell you from experience that I average around 30 or more subscriptions each week with these thank you ads.

The list program that I use which in my opinion has the best ratio of 2 credits for one thank you page show is Advertising Know How’s List Builder. Don’t worry, you can find it in my signature below at the end of the article.

How do you install the thank you page URL? Very simple, lets use e-mail aces for example. Once you login into your back office there is a tab that includes autoresponder options. Scroll down and you will find confirmation redirect. Simply copy and paste your Advertising Know How’s list builder url in there and start gaining credits with your double optin confirmations.

You can find other similar options in different autoresponders or e-mail services.
This concludes this article, hopefully I helped you get an understanding on the power of Ezine Ad swaps!

Author: Corey Morehouse
Advertising Know How’s List Builder
Freewebbizsolutions.com

A Good Autoresponder

Thursday, March 9th, 2006
How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? How do you know? How many people opened your followup message?My point here is that if you have no clue for the answers above you probably are not operating a followup campaign successfully. These are crucial element that must be explored when you are choosing an autoresponder.

Some good steps to take to ensure you are getting what you need out of a autoresponder include… Compare your autoresponder with those of top marketers, chances are they are using the best in the business. You can’t go wrong with this step!

Other observations you might make are related to spam filters. Have you ever gotten an e-mail and seen something like this…”F`R`E`E” Yes this is a good way to beat the spam filters as they won’t read Free they will read something totally different. However it can be time consuming going through your article and finding which words are “Danger” words. This can go along way in your marketing efforts. So make sure you find an autoresponder that has a spam rating feature… these features will automatically show you where in your article your “Danger” words are.

Another crucial element of e-mail marketing are your statistics. How many e-mails are being opened can tell you if your subject line is any good or if you did a good job branding your name. If you know your e-mail statistics you are one step in the right direction in optimizing your potential sales. Finding an autoresponder that shows in depth analysis with your followups are also key.

What should a followup contain? Good question… My personally experience suggests directing your subscribers to a full article located on the web. There are some good reasons for this. You can create an excitement teaser in the followup e-mail and beg your article to be read on the web. There is also the chance that since you have an article archive on the web many subscribers will often read more than just your original article. Your subscriber might not be interested in one article but they may find what they are looking for browsing through your previous articles.

Broadcasting! So your subscribers are finished receiving their original followup series… now what? Find an auto responder that allows you to broadcast an update or an offer to the entire subscriber list. Don’t let your subscribers go to waste, this feature is a must!

Remember not to bore your hard earned subscribers. Present them with a problem and offer them a solution! Its that easy…

Author: Corey Morehouse
E-mail Aces
Freewebbizsolutions.com